Watsons | #HappyBeautifulYear | CNY 2017 Campaign

by - Wednesday, January 11, 2017

Watsons Malaysia kick started the New Year with a bang when it launched its Chinese New Year campaign. the #happybeautifulyear campaign launch was spearheaded by the Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than twenty(20) local and international celebrities.

“Watsons is proud to present this highly anticipated music video after the success from the previous year. And we are confident with the quality of the music video production and song arrangement; it will continue to be the favourite amongst Malaysians celebrating Chinese New Year. My sincere thanks to our business partners and Watsons VIP members for continuing to believe in Watsons,” 
- Caryn Loh, Country General Manager and Head of Watsons Malaysia.

photo credit: Watsons Malaysia

the highlight of the campaign which was the song and music video was performed live at the launch by Malaysia’s favourite singing duo, Fuying and Sam. and both were accompanied by the leading cast of the music video and fellow celebrity friends including Amber Chia, Alvin Sinclair, Arja Lee, Arfan Aris, Chui Leng, Leng Sisters (DJ Leng Yein and MC Leng Sean), John Tan, Kit Mah, Leng Sean, Nadine Ann Thomas, Nigel Chin, Reem Shahwa, Rubini Sambanthan, Santhawan Boonratana and Wafa de Korte.

photo credit: Watsons Malaysia

and to further amplify the music video and campaign, Happy Polla from Thailand was also given a cameo role in the music video. Happy Polla who has more than 1.5 million followers on social media has a big fan base in Malaysia and ideally a perfect fit to be part of this music video.

 photo credit: Watsons Malaysia

Watsons Malaysia #happybeautifulyear campaign also brings a wholesome celebration by offering RM1,888,888 worth of prizes for the Dip and Win where VIP members spend more than RM80 in a single receipt stand a chance to dip in the happiness box and grab a prize.

other promotions in conjunction with #happybeautifulyear campaign includes:
- nationwide savings up to 50%
- FREE CNY Packet with purchase of RM60 and above
- FREE Collectible Mug with purchase of RM150 and above
- FREE Collectible Bowl and Chopstick Set with purchase of RM250 and above
- exclusive hair offers with RM18 OFF for any purchase above RM118 with any participating hair care brand
- exclusive cosmetic offers with buy 2 lipsticks with 10% OFF and receive FREE jewellery box with purchase of RM100 and above of cosmetic products.

to watch the music video, click here.

for more information on Watsons Chinese New Year campaign and promotion, click here

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