hair is probably one of the first thing one notices about people when meeting them for the first time and this is especially true for women. beautiful and shiny hair always leaves good impression, which is why proper hair care is important. also, good care of your hair plays an important part in having healthy hair and helps avoid extensive damage that can lead to hair loss.

featuring in today's post would be a, well i would called it the "celebrity haircare range"; the LAB11 Full-lift Shampoo and Soft Mask..:)

you may not have heard of this brand before, so do i but i was glad to be introduced to this products from its private preview two weeks back and i am here to share with you more about this "celebrity haircare range".

About LAB11

LAB11 is a creation of a team of experienced hair and beauty experts from a Malaysia based company - GlobalStory that has been one of the hair and beauty industry market leader with 18 years of experience through 11 HairStory branches, 1 HairStory academy, 2 SugarNails saloons and 2 FaceStory outlets.

with the vision to instill beauty and confidence in people from all walks of life, GlobalStory target to lead LAB11 to be a platform that offers series of tip top quality hair and beauty solution products varying from head to toe.

LAB11 Full-lift Shampoo and Soft Mask that featured no artifical colouring, 100% natural extracts and pure essential oils, fragrance & MIT / CMIT free as well as chemical free ingredients, making it safe for long term use.

Packaging

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the LAB11 Full-lift Shampoo comes in a rather small volume so it may not be really compliment to people with very long hair. however, on the bright side, only a small amount (about 3 pumps for my hair length) is sufficient to massage the whole scalp.

Scent/Texture

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the LAB11 Full-lift Shampoo comes in a mildly gel-ish form. its smooth texture allows it to easily lather and massage onto the scalp with just a small amount. besides, i personally love the strong citrus-ey smell very much and what surprised me is the scent lasted for a very long time which keep my hair feeling fresh all day long.

How To Use

1) comb your hair to smoothen them before shampoo

2) wet hair thoroughly

3) apply LAB11 Full-lift Shampoo onto hair scalp and ​wash gently

4) dry hair gently with towel to naturally open up the hair scale

5) use hair dryer to dry hair from top to bottom to ​avoid damage on hair texture

LAB11 Full-lift Soft Mask (250ml)

the perfect after-shampoo remedy, LAB11 Full-lift Soft Mask help to replenish, hydrate and restructures split ends and broken hair shafts to reduce frizz and static, leaving your hair feeling manageable from root to tip as it promote in rejuvenation of the hair, protect the follicle beds, and improve the shine and overall appearance.

Key Ingredients

castor oil

♥ reduce flat hair conditions & hair loss

♥ moisturize, darken and thicken hair

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argan oil

♥ restructure split ends

♥ provides nutrition, repairs damage and restore hair shine and health

Packaging

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the LAB11 Full-lift Soft Mask also has a small volume compared to any other ordinary conditioner/mask in the market.

Scent/Texture

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the LAB11 Full-lift Soft Mask has a slightly milder citrus scent. it comes in a very thick white gel form. this soft mask is comparatively different because just when you thought it is oily like any other conditioner/hair mask, it is surprisingly not oily at all.

How To Use

1) dry hair gently with towel after shampoo with LAB11 Full-lift Shampoo

2) apply adequate LAB11 Full-lift Soft Mask based on hair length onto hair from mid-length to end

3) use a wide-tooth comb or finger to de-tangle and fully coat hair from root to end

4) l​eave on for 2-4 minutes before rinse thoroughly

5) use hair dryer to dry hair from top to bottom to ​avoid damage on hair texture

My Thought

looking at the noticeable change to my hair, i find the LAB11 Full-lift series does help to replenish my overall hair condition. and to my surprise, the change was quite noticeable after several washes. my hair is now less oily and it is obviously bouncier and shinier. 

the drawback i could think of would definitely be the price of the LAB11 Full-lift series because it is rather expensive for me if i am to use it in my everyday wash.

LAB11 Full-Lift Shampoo & Full-Lift Soft Mask priced at 

RM160/set